SOPREMA Supports Denim Day Campaign

04-24-2019 | Media

WADSWORTH, Ohio — (April 24, 2019) Today, millions of people around the world, including SOPREMA USA employees, will wear jeans with a purpose: to support survivors and educate themselves and others about all forms of sexual violence as part of the 20th annual Denim Day.

As an international manufacturer specializing in the production of innovative products ranging from “building” envelope waterproofing protection to civil engineering applications, SOPREMA wants to “build” a world free from sexual violence and harassment.

For the past 20 years, Peace Over Violence has run its Denim Day campaign on a Wednesday in April in honor of Sexual Assault Awareness Month. The campaign began after a ruling by the Italian Supreme Court where a rape conviction was overturned because the justices felt that since the victim was wearing tight jeans, she must have helped the person who raped her, remove her jeans, thereby implying consent. The following day, the women in the Italian Parliament came to work wearing jeans in solidarity with the victim.

Peace Over Violence developed the Denim Day campaign in response to this case and the activism surrounding it. Since then, wearing jeans on Denim Day has become a symbol of protest against erroneous and destructive attitudes about sexual harassment, abuse, assault and rape. In this sexual violence prevention and education campaign, Peace Over Violence asks community members, elected officials, businesses and students to make a social statement with their fashion statement by wearing jeans on this day as a visible means of protest against the misconceptions that surround sexual violence.

This is why SOPREMA USA wear will jeans! #DenimDay

Learn more at

Denim Day 2019 at SOPREMA

Denim Day 2019 at SOPREMA